My Switzerland is the tourist organization responsible for promoting Switzerland abroad. In order to showcase the endless cycling possibilities the country has to offer, My Switzerland teamed up with the agency Sportizon. They asked Zabriskie to produce a short promotional video for social media. Cyclists taking part in the Greg Van Avermaet Classic were invited at the My Switzerland booth to beat the time of the Fabian Cancellara, aka “Spartacus”, on a miniature cycling track.
Social media video with Fabian Cancellara to promote the 'My Switzerland' booth at the Greg Van Avermaet Classic.