L’Oréal Men Expert | Spartacus run.

Brand, Event

L’Oréal Men Expert teamed up with the popular Spartacus Run in De Schorre (Boom) to boost their image of a product ‘for real men’. This partnership was part of the #BeInvincible campaign created by Sportizon.

The goal was to follow the L’Oréal team and their ambassadors – three famous Belgian sportsmen – during the 10km run from obstacle to obstacle and to show a dynamic picture from the inside of the race.
De Schorre, Boom (Belgium)
May 2017

Zabriskie produced two short ‘commercial like’ videos (a 20 sec and 45 seconds version) for L’Oréal’s social media channels. The goal was to make some cool ‘in the race’ action shots and to follow the ambassadors Tom Boon, Anthony Kumpen and Cédric Dumont. The short version was published and promoted on YouTube and has currently 230K plays: https://www.youtube.com/watch?v=OlCIvuxXvbY.

The shots were filmed by Wouter Mertens and Jonas Van de Winkel with the following equipment:

  • Sony A7rII
  • Panasonic GH4
  • GoPro Hero4
  • DJI Ronin-M
  • Zhiyun Crane