Future World Champion.


“Future World Champion” is a campaign for AA Drink that ran during the World Cup 2018 in order to promote their isotone drinks. Zabriskie was in charge of the production of the videos with the AA Drink ambassadors Dries Mertens, David Goffin, Thibau & Sven Nys and Pieter Timmers. These videos were used, mainly on social media, to support the retail campaign and to build a strong image of the brand.

Future World Champion website.

Below you can find the films with Dries, David and Pieter. Follow this link for the video with Sven & Thibau Nys, shot at the Sven Nys Cycling Center.

The main 'Future World Champion' commercial was shot with Dries Mertens in the training center of SSC Napoli.
Napels, Italy
April 2018

The video with Olympic silver medallist Pieter Timmers was recorded in Antwerp, in the Wezenberg swimming pool where Pieter trains every day. The combination of under water, drone and more classic swimming shots with the strength and core stability exercises makes it a vivid and entertaining edit.



The video with Belgium’s best tennis player David Goffin was shot in the exclusive tennis club ‘Monte Carlo Country Club’ in Monaco. Unfortunately it was a very cloudy day and we had to hurry because of the upcoming rain, but it still was a real pleasure to shoot this and the result turned out pretty well.

Credits for all videos:
Pictures by Wilhelm Westergren Photography.
Directing: Bruno Keustermans
Camera: Sam Van Olmen, Wouter Mertens
Editing/words: Bruno Keustermans
Sound design: Thomas Houthaeve